™Qualitative research :
It is
used to help us understand more about how people feel about things and why they
feel that way. To do this you must collect in-depth information asking
questions such as ‘Why do you say that?’ The samples you do will tend to be a
smaller mass that you would have with a Quantitative research. Depth interviews
and or group discussions are two common methods used for collecting Qualitative
research. This is a vital technique of research
for students to use and personal
opinions always matter no matter what project, work or design you are
completing.
Quantitative research
is about asking people for their opinions in a structured way, so that you can
produce hard facts and statistics to help guide you with your work. To for this type of research to be successful
it is suggested that you survey people
in fairly large numbers and to make sure they are a representative sample of
your target market. This is a very
important type of research for students in particular because
the feedback is always essential to improve your work.
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