Qualitative research :
It is used to help us understand more about how people feel about things and why they feel that way. To do this you must collect in-depth information asking questions such as ‘Why do you say that?’ The samples you do will tend to be a smaller mass that you would have with a Quantitative research. Depth interviews and or group discussions are two common methods used for collecting Qualitative research. This is a vital technique of research for students to use and personal opinions always matter no matter what project, work or design you are completing.
is about asking people for their opinions in a structured way, so that you can produce hard facts and statistics to help guide you with your work. To for this type of research to be successful it is suggested that you survey people in fairly large numbers and to make sure they are a representative sample of your target market. This is a very important type of research for students in particular because the feedback is always essential to improve your work.